Yogurt Drink Market Trends, Segments, Opportunities and Growth Forecast 2032

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Rising popularity of healthy snacking and demand for fast food items and increasing consumer knowledge about advantages of yoghurt drinks are key factors driving market revenue growth.

The global yogurt drink market had a valuation of USD 53.5 billion in 2022 and is anticipated to achieve USD 98.36 billion by 2032, exhibiting a robust compound annual growth rate (CAGR) of 7% over the forecast period. This impressive growth can be attributed to several factors, including the increasing appeal of health-conscious snacking and the surging demand for convenient food options. Moreover, a growing awareness among consumers regarding the health benefits of yogurt drinks is significantly contributing to the expansion of market revenue.

As consumers prioritize both taste and nutritional value in their snacks, yogurt drinks have emerged as a preferred choice. They are considered a wholesome substitute for traditional snacks, primarily due to their probiotic content, known for its positive impact on gut health and immune system enhancement. Furthermore, yogurt drinks boast low calorie counts and a high protein content, making them an ideal snack option for individuals striving to maintain a healthy lifestyle.


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Competitive Landscape:

  • Danone SA
  • Nestle S.A.
  • Lactalis Group
  • Chobani LLC
  • The Coca-Cola Company
  • Yakult Honsha Co. Ltd.
  • Fonterra Co-operative Group Limited
  • PepsiCo, Inc.
  • Meiji Holdings Co. Ltd.
  • General Mills, Inc.

Yogurt Drink Market Growth

  • Health and Wellness Trends: Consumers were increasingly looking for healthier beverage options. Yogurt drinks are seen as a nutritious choice due to their probiotic content and the perception that they contribute to gut health.


  • Convenience: Yogurt drinks are convenient for on-the-go consumption. They provide a quick and easy way to get the nutritional benefits of yogurt without the need for a spoon or bowl.


  • Flavor and Variety: The market was witnessing an expansion of flavors and formulations to cater to diverse consumer preferences. This included traditional yogurt-based drinks, as well as plant-based options to appeal to lactose-intolerant and vegan consumers.


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Yogurt Drink Market Segmentation

Product Type Outlook:

  • Flavored
  • Plain
  • Low-Fat
  • Non-Fat
  • Others

Distribution Channel Outlook:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retail
  • Others

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