Global women clothing market is projected to witness a CAGR of 5.4% during the forecast period 2024-2031, growing from USD 942.33 billion in 2023 to USD 1435.25 billion in 2031. Factors such as size inclusivity with the adoption of diverse sizing according to the consumers’ body shape, technological advancement to increase the functionality and comfort, influence of social media as a powerful tool to influence consumers preference for an updated wardrobe, evolving fashion trends, and rising disposable income of consumers which enables them to demand luxury women clothing and growth of online shopping trends is inducing the growth of the women clothing market.
Maternity wear is also driving the growth of women clothing due to increased demand from expectant mothers seeking comfortable, stylish, and functional clothing options during pregnancy. As societal attitudes toward pregnancy evolve, a growing emphasis is on maintaining personal style and comfort throughout pregnancy. Maternity wear brands are responding to the demand by offering a diverse range of fashionable and functional clothing designed to accommodate the changing body shapes of pregnant women, thus fueling the growth of women clothing market.
Moreover, consumers are becoming environmentally conscious, driving sustainable women clothing's growth. Bamboo is increasingly used in women clothing due to its eco-friendly properties having soft and breathable texture. In clothing production, bamboo fibers are derived from the bamboo plant through a mechanical or chemical process. These fibers are then blended with other materials such as cotton or spandex to create fabric for women's wear garments such as tops, dresses, and activewear. Bamboo clothing is prized for its moisture-wicking abilities, antimicrobial properties, and sustainable production methods, making it a popular choice among environmentally conscious consumers.
Fast Fashion Fostering the Global Women Clothing Growth
Fast fashion is significantly driving the market growth of the women clothing market due to its ability to deliver trendy and affordable women clothing to consumers rapidly. Fast fashion companies instantly replicate the latest trends on the runway, appealing to consumers and making them accessible to a wider audience at affordable prices. The frequent introduction of the latest and fashionable styles encourages consumers to demand new clothing more frequently, facilitating market growth.
In August 2023, Shein and Forever 21, pioneers of fast fashion brands, entered a new agreement to launch the latest trendy fashion wear. The agreement enabled the popular online fashion retailer Shein to sell Forever 21 clothes, accessories, and beauty products on its website. Moreover, Shein started operating distinct retail spaces within Forever 21 stores.
Additionally, the rise in e-commerce and efficient supply chain and production process, allows the brands to swiftly respond to the changing preferences of the consumers and market trends, further fueling the market growth.
Usage of Recycled Women Clothing to Become the Trend
Recycled women clothing appeals to environmentally conscious consumers, supporting the market growth, by addressing sustainability concerns in fashion production. These garments are crafted from recycled materials, such as post-consumer plastic bottles or discarded textiles, reducing the need for virgin resources and minimizing waste. By choosing recycled women clothing, environmentally conscious consumers actively contribute to reducing environmental impact, mitigating pollution, and conserving natural resources. Additionally, supporting recycled fashion encourages a shift towards circularity in the industry, promoting a more sustainable and ethical approach to clothing production. Overall, recycled women clothing aligns with the values of eco-conscious consumers who prioritize environmental responsibility in their purchasing decisions.
In March 2024, Diesel and Lee collaborated on a four-piece recycled denim capsule collection that was launched globally. The limited edition jeanswear line, Diesel Loves Lee, features jeans made from unused denim fabric sourced from the brands’ stock. These sustainable jeans are retailed at USD 350 each and are available in selected Lee and Diesel stores and on the brand’s e-commerce website.
In December 2022, Evrnu and Zara launched the latest capsule collection, created with the breakthrough of recycled waste material, NuCycl Lyocell. The launch comprises a green oversized collared shirt and wide-leg trousers made with 31% NuCycl Lyocell and a white oversized collared shirt made completely with NuCycl Lyocell.
Celebrity Endorsements Fueling the Market Growth
Celebrity endorsements play a pivotal role in driving the growth of global women clothing market by leveraging the influence and visibility of popular personalities to promote brands and products. When celebrities are seen wearing specific clothing items or endorsing brands, it creates a powerful association between the celebrity's image and the fashion label, influencing consumer perceptions and purchasing decisions.
Celebrities often serve as style icons and are admired for their fashion choices and trendsetting abilities. As a result, consumers are more likely to emulate the style of their favorite celebrities by purchasing clothing items endorsed or worn by them. The phenomenon extends beyond traditional advertising, as celebrity endorsements create aspirational connections between consumers and brands.
Moreover, social media platforms amplify the impact of celebrity endorsements, allowing brands to reach wider audiences and engage directly with consumers. Celebrities frequently showcase their fashion choices on platforms, such as Instagram and Twitter, providing brands with valuable exposure and generating buzz around their products.
Additionally, collaborations between celebrities and fashion brands, such as designing capsule collections or serving as brand ambassadors, further enhance brand visibility and drive market growth. Overall, celebrity endorsements serve as potent marketing tools in the women's wear market, influencing consumer preferences, increasing brand awareness, and ultimately contributing to market growth.
In October 2023, Kylie Jenner launched a new clothing line, Khy. For the debut collection, Kylie collaborated with Namilia founders Nan Li and Emilia Pfohl to create a 12-piece capsule collection of tops, basics, faux leather pants, and coats at a retail price range of USD 48 to USD 198. The brand has inclusive sizes from XXS to 4X.
Future Market Scenario (2024 – 2031F)
The women clothing market is anticipated to witness growth in the forecast period. With the increasing prevalence of fashion shows and the rise in social media, new apparel are introduced, frequently driving the growth of the global women clothing market. The rise in environmental consciousness among consumers fosters growth with the usage of recycled and sustainable fabrics in various women clothing products. The introduction of capsule collections creates urgency in the consumers, inducing them to demand women clothing as soon as they are launched, fostering market growth in the forecast period.
Report Scope
“Women Clothing Market Assessment, Opportunities and Forecast, 2017-2031F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global women clothing market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2024 and 2031. Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.
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