A water purifier is a technological instrument designed to remove pollutants, impurities, and contaminants from water, making it safe to drink and appropriate for a variety of household applications. It removes contaminants from water sources, including heavy metals, bacteria, viruses, silt, and other dangerous substances, using a number of filtration, chemical, and physical techniques. Depending on the particular impurities it needs to remove, it is outfitted with a variety of filtration media, including activated carbon, reverse osmosis membranes, and ultraviolet (UV) sterilization lamps. By effectively purifying water, it improves its taste, odor, and purity, providing better health and wellbeing.
According to SPER Market Research, ‘India Water Purifier Market Size- By Technology, By Distribution Channel, By End User- Regional Outlook, Competitive Strategies and Segment Forecast to 2032’ states that the India Water Purifier Market is estimated to reach USD 7.66 billion by 2032 with a CAGR of 10.67%.
The growing awareness of waterborne illnesses is one of the major factors driving the Indian market for water purifiers. As people become more conscious of the health hazards caused by tainted water, they continuously search for trustworthy water filtration options. The Indian market for water purifiers is also being driven mostly by government policies and activities that support access to clean water. Government-initiated programs have raised awareness of the value of clean water and sanitary conditions. The government's emphasis on giving both urban and rural communities access to clean drinking water has increased demand for water filtration products.
The difficulties with affordability that people in households with lower incomes encounter are a major barrier to the Indian market for water purifiers. A large segment of the market may not be able to afford high-quality water purifiers with cutting-edge filtration technology due to their relatively high cost. This financial barrier restricts the uptake of water purifiers in lower-class urban and rural families, impeding market expansion in these domains. The market for water purifiers in India is constrained by the deficient infrastructure in rural regions. While access to water and electricity may be better in metropolitan areas, piped water systems and a steady power supply are more common in rural communities.
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The pandemic increased people's awareness of hygiene and health. Customers became more concerned about the quality of the water they drank and worried about contamination and the virus spreading, which raised the demand for water purifiers. The growing emphasis on health encouraged producers to be creative and create new goods. A discernible pattern emerged in the introduction of water purifiers with upgraded features, like touchless dispensing, enhanced filtering technologies, and app connectivity for water quality monitoring.
The areas which are rapidly industrializing and urbanizing, are home to cities like Mumbai, Pune, Ahmedabad, and Indore. Major players in the market are AO Smith, Aquapot, Arow Technologies, Blue Star Limited, Eureka Forbes Ltd, Havells India Limited, Hindustan Unilever Limited, Hi-Tech Sweet Water Technologies Private Limited, Ion Exchange India Ltd., Kent RO Systems Limited, LG Electronics India Pvt. Ltd., Livpure Pvt. Ltd., MGR Technologies, Okaya Power Pvt Ltd., Panasonic India Pvt. Ltd., Pureit, Tata Chemicals Limited. Tata Chemicals Limited, Usha International Limited
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India Water Purifier Market Size
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