Any equipment used for physical exercise or fitness-related activities is considered fitness equipment. Strengthening or improving physical fitness is something they promote. A few examples of the various parts that make up exercise equipment are elliptical cross trainers, weight machines, treadmills, free weights, and stationary bikes. A piece of exercise equipment acts as resistance against the user's movements to help in flexibility, weight loss, and muscle growth. It improves one's appearance and personality. There is fitness equipment available, such as weight machines, treadmills, and free weights. Corporate workplaces, fitness centres, and gyms all employ these gadgets.
According to SPER Market Research, ‘Italy Fitness Equipment Market Size- By Type, By End User- Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ states that the Italy Fitness Equipment Market is estimated to reach USD 18.65 billion by 2033 with a CAGR of 4.21%.
The region of Italy's fitness equipment market is expanding thanks in large part to the growing popularity of fitness workouts. The majority of people who utilise cardiovascular equipment for weight management are obese. The adoption of fitness equipment is also fueled by a greater understanding of fitness and the health advantages associated with it, particularly through gym memberships and the sales of in-home equipment. Programmes like corporate wellness initiatives help fuel the market expansion for exercise equipment. The government's supportive initiatives to raise health awareness have also led to an expansion in the number of fitness centres at super specialty hospitals, which has further boosted demand for exercise equipment.
One major barrier to expansion is the high cost of some exercise equipment, particularly for middle-class and lower-class people in developing and underdeveloped countries. Fitness trackers and advanced exercise gear have become more expensive due to technological advancements. The initial cost of fitness equipment and devices increases significantly with the inclusion of features like improved software, wireless connectivity, tracking of extra vitals, high definition display, and higher power efficiency. The usage of wearable devices by consumers has led to an increase in the cost of healthcare and fitness.
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The COVID-19 epidemic has resulted in certain advantageous outcomes for the Italian fitness equipment industry. Lockdowns and social segregation are two new rules and regulations that have been brought out by the epidemic to stop the virus from spreading. Throughout the epidemic, there has been a growth in demand for fitness equipment due to the growing popularity of at-home training. The use of fitness applications and platforms has noticeably expanded as a result of the increasing focus on exercise, self-care, and overall wellness following the epidemic.
Italy Fitness Equipment Market Key Players:
The Lombardy region holds a prominent position as a market leader in Italy for fitness equipment, especially in the vicinity of Milan. Milan is well-known as a significant centre of the economy and culture. There is a significant demand for fitness equipment due to the city's high concentration of gyms, fitness centres, and wellness establishments. The key players of this market are BH Fitness, Cybex International, Hammer Strength, Johnson Health Tech, Life Fitness, Matrix Fitness, Nordictrack, Octane Fitness, Panatta, Precor, Tunuri, Others.
Italy Fitness Equipment Market Segmentation:
By Type: Based on the Type, Italy Fitness Equipment Market is segmented as; Cardiovascular Training Equipment, Strength Training Equipment, Other Equipment.
By End User: Based on the End User, Italy Fitness Equipment Market is segmented as; Home Consumer, Health Club/Gym, Other Commercial Users.
By Region: This research also includes data for Eastern Region, Western Region, Northern Region, Southern Region.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.
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Italy Gym Equipment Market Outlook
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