Global patient engagement solutions market is projected to witness a CAGR of 15.09% during the forecast period 2024-2031F, growing from USD 23.02 billion in 2023 to USD 70.88 billion in 2031F. Patient engagement solutions involve a landscape of many technologies and platforms which aim towards the betterment of patient-experience, provider communication, and all such things that lead to the success of healthcare services. The market for patient engagement solutions is anticipated to expand significantly in the coming years. The market has the potential to expand due to several factors, including ageing population, technology advancements, increased prevalence of chronic disorders, and an overall increasing population that is aware of its own health.
Additionally, the industry has seen the launch of compact and smart devices that provide faster and more precise medical findings in addition to being helpful in the early detection of any disorders. A healthy lifestyle is getting more popular as people become more conscious about its benefits. Big market players and healthcare practitioners are collaborating to provide the best tools and diagnostic solutions for patients. Both public and commercial organizations are raising money and investing a sizable sum of it to be able to provide quality solutions. These massive corporations use strategic maneuvers such as collaborations, investments, and mergers and acquisitions when they are striving to develop or introduce a new product.
For instance, healthcare providers can utilize Zocdoc Practice Solutions, which was introduced by Zocdoc in September 2023. It is a free, user-friendly toolkit designed to make it easier for clinicians to reach, manage, and retain patients. It comprises of services such as online appointment booking for a website, receiving insurance cards, identification, paperwork, and much more. Similarly, research on the effectiveness of using Upfront Healthcare's patient engagement platform for orthopedic total joint care cases, including hip and knee replacements, was released in February 2024 by Riverside Doctors' Hospital.
Increasing Prevalence of Chronic Diseases to Gain Market Share
Globally, the prevalence of chronic diseases has increased significantly in recent years, posing a serious challenge to healthcare systems everywhere. There is an increasing demand for novel approaches to facilitate patient care and management as the prevalence of chronic ailments, including diabetes, cardiovascular diseases, and respiratory problems, keeps rising. As a result, there is a noticeable upsurge in the global market for patient engagement solutions, driven by the urgent need to improve patient outcomes and simplify healthcare delivery.
Globally, chronic diseases have emerged as a major source of morbidity and mortality due to their protracted duration and sluggish progression. Conditions are becoming more common due to several factors, including ageing population, poor lifestyle, and inadequate access to preventive healthcare. For instance, a report published by NIH in January 2023, stated that in the United States, the number of people who are above the age of 50 will increase from 137.25 million in 2020 to 221.13 million in 2050 which is an increase of 61.11%. Out of this population, the number with at least one chronic disease is estimated to increase by 99.5% from 71.522 million in 2020 to 142.66 million by 2050.
Consequently, there is increasing demand on healthcare professionals to devise efficient strategies for handling chronic illnesses and guaranteeing patients taking an active role in their own treatment. Preventative treatment's role in managing chronic illnesses is becoming more widely acknowledged by healthcare systems. To reduce the impact of chronic illnesses, patient engagement solutions are essential in promoting healthy behaviors, encouraging routine screenings, and offering early intervention. Patient engagement technologies enable people to participate in their own health management actively. Patients who have access to features such as medication reminders, individualized health records, and lifestyle management tools are more likely to be interested and knowledgeable about their condition and to follow their treatment regimens. Through a variety of programs and incentives, governments and regulatory agencies around the globe are encouraging the implementation of patient engagement technologies. These measures aim to improve healthcare outcomes, reduce healthcare costs, and enhance the overall efficiency of healthcare systems.
Technological Advancements in the Market
Patient involvement has become increasingly important in the ever-changing healthcare landscape when it comes to improving overall patient satisfaction and healthcare outcomes. The world is seeing an unprecedented amount of growth in the patient engagement solutions market due to the rapid advancements in technology. The introduction of innovative technologies has caused a substantial change in the healthcare industry.
Patient engagement solutions are no different, utilizing big data analytics, the Internet of Things (IoT), and artificial intelligence (AI) to deliver individualized and effective healthcare experiences. Predictive analytics, remote monitoring tools, and chatbots powered by Al are enabling patients to take charge of their own health by easily communicating with healthcare professionals. The emergence of remote patient monitoring (RPM) is one of the significant technical developments propelling the market of patient engagement solutions. Patients can monitor vital signs, medication, and lifestyle factors from the comfort of their homes with wearable devices that have sensors built in them. Personalized treatment plans and prompt interventions are made possible by the transmission of this real-time data to healthcare practitioners.
In addition to improving patient participation, RPM lowers healthcare expenses and hospital admissions by supporting preventive healthcare. The widespread use of smartphones has made it possible for mobile health applications, which are essential for patient involvement. Instant access to health information, appointment scheduling, prescription reminders, and safe communication with healthcare practitioners are made possible by these applications for users. Due to developments in Big Data analytics, healthcare professionals may now examine enormous volumes of patient data to identify trends and patterns in each patient's health. Following that, treatment programs and interventions are customized based on the unique requirements of each patient.
By enabling virtual consultations, video conferencing, and secure messaging, interactive patient portals and telehealth technologies further improve the patient experience by removing geographical constraints and guaranteeing ongoing interaction. Maintaining the trust of patients and healthcare providers requires striking a balance between security and innovation. The market for patient engagement solutions is expanding significantly on a global scale as healthcare providers realize how important technology is for the betterment of patient outcomes.
For instance, EPIC, an EHR vendor, launched CHEERS in March 2022, its first-ever customer-relationship management technology for healthcare systems. Ever since COVID-19, customers have requested that manufacturers come up with an improved version of this system that will better facilitate their communication with professionals.
Increasing Demand for Web and Cloud-Based Platforms
Delivery options, which are web and cloud-based, are becoming the mainstay of patient engagement programs. These distribution systems are perfect for contemporary healthcare environments since they are scalable, accessible, and provide real-time connectivity. Web and cloud-based platforms, in contrast to conventional on-premises solutions, offer a smooth and safe means of communication, information sharing, and remote health metrics monitoring for patients and healthcare practitioners. Geographical boundaries can be eliminated due to web and cloud-based patient engagement systems, which let patients access healthcare services from the comfort of their homes.
Better adherence to treatment programs and better healthcare outcomes, encourages patients to become more involved and engaged in their healthcare journey. Real-time data exchange between patients and healthcare professionals is made easier with cloud-based delivery. The rapid information interchange facilitates prompt decision-making, customized treatment strategies, and timely- interventions. Patient care consequently becomes more dynamic and individualized. Cloud-based solutions' scalability guarantees that healthcare providers can adjust to shifting patient loads and changing technology environments. Pay-as-you-go cloud computing models provide cost efficiencies, allowing these solutions to be beneficial to a wider range of healthcare organizations of all sizes.
Interoperability is frequently given top priority in web and cloud-based patient interaction solutions, enabling smooth integration with current electronic health records (EHRs) and other healthcare systems. Improved information exchange throughout the healthcare continuum because of interoperability results in more comprehensive and well-coordinated patient treatment. For instance, the debut of Philips Virtual Care Management, a comprehensive portfolio of flexible solutions and services to help health systems, providers, payers, and employer groups more deeply connect and motivate patients from virtually anywhere, was announced recently in 2023 by Philips, a global leader in healthcare technology. By lowering ER visits and improving chronic illness management, Philips virtual care management can lower healthcare costs and alleviate the burden on hospital employees
North America to Dominate the Patient Engagement Solutions Market
The market is anticipated to be dominated by North America. With a greater population and hence a heavier burden of patients in hospitals, North America is predicted to hold a sizable market share in the patient management solutions industry. There are approximately 6,120 hospitals that are currently in operation in the United States, according to data released by the American Hospital Association (AHA) in 2022. By 2060, there will be 95 million Americans 65 and older, according to PRB Ageing in the United States. With the rising prevalence of chronic disorders in the population, engagement of population with healthcare services is increasing significantly. The lifestyle of people is one of the major factors behind the rise in chronic diseases in the region.
North America being one of the top-most regions in terms of technology and advanced tools used by people in their daily lives, it is the most progressive region that can adopt newer patient engagement solutions faster than others. Over the projection period, new product introductions will support the growth of the segment. Such regional development is anticipated to accelerate market expansion. Therefore, the examined market in North America is anticipated to show development throughout the forecast period due to the above-mentioned aspects.
Future Market Scenario (2024 – 2031F)
One of the main factors contributing to the anticipated growth of the patient engagement solutions market is the increasing population which will continue to grow in future, and awareness about being health conscious. Given that technology is advancing, we can expect innovative technology in the area. Players in the market are expanding at an unparalleled rate, introducing cost-effective and efficient technologies. For instance, DeliverHealth initiated its partner programme in March of 2022. Through the DeliverHealth program, strategic partners in the healthcare ecosystem are supported, sales are increased both locally and abroad, and healthcare organizations can lower overall costs, improve patient outcomes, and simplify the daily difficulties of healthcare.
“Patient Engagement Solutions Market Assessment, Opportunities and Forecast, 2017-2031F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global patient engagement solutions market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2024 and 2031F. Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.
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